QUESTIONS YOU SHOULD BE PREPARED TO ANSWER
WHEN CONSIDERING A CAPITAL CAMPAIGN
The prospect of a capital campaign can be a challenging experience for any organization.
For Board members, it can mean additional time and a greater financial commitment as well as the added pressure to “produce measurable results.”
For the CEO, it will present questions like:
“Can we raise the funds to operate the new facility?” … “Will we need additional staff?” …
“Suppose we fail?”
The following are some of the comments a CEO hears most frequently and for which he/she must have ready answers.
“We have a tough enough time raising operating money. How can we even think about a capital
campaign. Plus, raising capital funds could hurt our annual campaign.”
“The risk factor is too great. If we are unsuccessful, it will hurt our image and our regular donors,
not to mention, the public will never forget our campaign failure.”
The Fundraising Feasibility Study
You will be able to provide answers to these concerns and others by preparing what is typically the first step in the capital campaign process, a Fundraising Feasibility Study.
The Fundraising Feasibility Study will provide answers to the following questions:
How long will it take to complete successfully the proposed campaign and what is the
estimated campaign cost assuming fundraising counsel is hired?
In addition, the Study will provide specific in-depth responses to other issues which can enhance or jeopardize the success of a campaign. It defines both strong and weak points in the salability of the project as well as defining a time phased plan outlining in detail what will be needed to complete a successful campaign.
Based on the input received, we shall be able to project the total giving within a range of 10%.
We have prepared more than 100 of such studies and would welcome the opportunity to help you with yours.